Here’s the latest selection of copywriting related questions I’ve received. If you have further specific questions that aren’t included here, be sure to contact me.
Q: How does your copywriting process usually work?
A: Although it can vary greatly from one project to the next, here’s a brief overview of how the process typically flows:
1. Contact me for a free quote and/or initial discussion.
2. Send me all relevant materials.
3. Read the Agreement, Terms & Disclaimer document in this site.
4. Forward the required payment/deposit (as agreed) while I start researching.
5. We’ll go over the project in detail.
6. Shortly after, the first draft will be provided to you.
7. Revisions will be made (if applicable) based on your feedback.
8. The project will be finished and the remaining balance payable (as agreed).
9. The completed project is sent to you.
Q: Why do you only do home-based business & wealth creation type stuff?
A: Basically, I specialize in that field because it’s the only business sector I’ve studied over the years and been actively involved with. I know just what it’s like to be an opportunity seeker. I was worse than broke back in the early 90’s, which is when I started studying all the different opportunities out there. Shortly after, the penny dropped, and I went from being a customer to being the provider and developing my own range of books, products & programs. I can get inside a prospects mind. I know what makes them tick… and I know what they need to hear to make them whip out their wallets and start spending.
Bottom line: If you need help with a software project or a brand-new widget you’re in the process of launching, contact me anyway and I’ll put you in touch with someone that will be able to help you. No worries. I’d never attempt a project if I wasn’t 110% certain I could produce outstanding results for you.
Q: What services do you offer specifically?
A: I offer the full range of marketing services specifically geared up to increase product sales, sign-ups & customers. So whether you’re looking at an extreme makeover of your existing stuff – or even if you’re in the process of launching a brand-new project or product from scratch – be sure to contact me right away for a free no obligation consultation.
Q: Do you do rewrites & revisions?
A: Yes. I’ll be happy to fine tune certain areas of my copy if required, within 30 days from initially providing the materials to you. If additional work is required after 30 days, then we’ll negotiate accordingly.
Q: How do your fees compare to other copywriters?
A: Some charge a lot less, some charge a lot more. I’m not really concerned about anyone else’s fees, and no doubt the feeling is mutual… but if you have time to spare, why not contact a few other copywriters and compare for yourself. However, if you’re looking for cheap & cheerful copywriting, then you’re definitely in the wrong website. I don’t do “cheap & cheerful” – just like Rolex don’t do cheap & cheerful watches.
Q: Long copy or short?
A: The never ending debate rolls on! Ok… in the vast majority of cases, long copy wins hands down every time.
Sure you can go with short copy, which ultimately leads to  a much lower response due to the lack of information,  a desire for further information, resulting in a load of information requests or questions (this is prior to the prospect deciding whether or not they’re even interested in your product), and  a much higher refund & return rate since due to lack of initial information, the product or service turned out to be a little different to what the customer expected.
Q: Will you do the work and let me pay you for your services at a later date?
A: It depends on many factors. Contact me so we can chat further.
Q: Do you quote a one-off fee, or can we come to an alternate arrangement?
A: I’m flexible in that sense, but yes, we can certainly discuss all the available options in relation to your project.
Q: Can we arrange a royalty based agreement?
A: If you have an innovative & interesting product or service, then a specific royalty based arrangement could be possible. I’m quite selective about who I work with on this basis for obvious reasons, so if this options sounds appealing, contact me and let’s talk further, ok?
Q: Will your copy always deliver results, irrespective of my product or service?
A: Let me put it this way; if you don’t have a kick ass product or offer, then it’s highly unlikely the campaign will be successful, irrespective of the copy or copywriter.
Q: What happens if I decide I no longer require your services after I’ve paid the fees and you’ve started on my project?
A: Either a 50% or 100% kill fee will apply. Check out clause 3 of the Agreement for further details.
Q: What’s the best way to get started?
A: First you’ll need to tell me what you’re selling (or wanting to sell) and who you’re aiming to sell it to – then send me all the relative promo materials (or any other literature) which will give me the background information I’ll need to start writing your copy. If I need any further info at any stage, I’ll contact you directly. Check out the question at the very top of this page for a detailed breakdown of the process.
To start the ball rolling, simply contact me to arrange a free quote, and I’ll get back to you just as soon as I can.
Q: Would you be interested in joining my business opportunity?
A: No. But I’ll gladly research your program if you become one of my clients, and I’ll produce materials that will enable you to refer & sponsor hundreds or thousands of people into it.
Q: Why are some of the external links to sites in your portfolio pages no longer working?
A: It could be that the business owner went bust, got arrested, ended up in jail – or killed themselves. Sometimes in that order. Or more than likely, they just shut shop and started a business or website more suitable. It happens sometimes.
Q: What kind of projects have you worked on over the years?
A: A wide range really… including home-business sites, sports betting/gambling sites, adult related text content, Kindle projects, dating sites, art gallery sites, stock market & investing deals, and a bunch more stuff to boot.
Q: Are there are any products or services you do not write for?
A: Yes. If you come to me with an idea for an under-age porn site featuring a gun store & drug delivery service, then I may have to decline your project. If in doubt, be sure to contact me.
Q: Do you do mobile websites or mobile marketing?
A: The majority of themes we use are mobile responsive, and therefore look great on all devices. This also negates the need for a separate mobile friendly site.
Q: I’m running an established business/website right now that needs a boost, but I’m not sure how to do what needs doing. Can you help me?
A: Sure I can. Contact me with the details and we’ll chat further, ok?
Q: Do you offer an evaluation or critique service of my present promo materials?
A: Yes. I’d be happy to provide you with a no holds barred critique of your promo materials. It might be brutal in places, but I’m here to ensure you explode your profits – not to beat about the bush and tell you what you want to hear. Contact me and we’ll take it from there.
Q: Do you offer an ongoing consultation service?
A: Yes. This can be arranged (upon request) on a month by month basis.
Q: Do you have an Affiliate or Referral program for your services?
A: No. Not at this point in time – but if you refer someone to me, let me know and I’ll compensate you accordingly if they become a client.
Thanks for checking out my copywriting FAQ page.
Have any further questions? Be sure to contact me via email, Skype or Facebook,
Ready when you are…
Founder: Breakthrough Advertising.com