Project: Complete direct-mail promo package.
Product: Allegro-AGM Int’l / Shopping Mall Program & income opportunity.
Start up costs from $1,995 to $49,995.
Objective: To generate website package sales for the company via 1-stage direct-mail.
Angle: This was a project from 1997 for an Israeli based company, and for one of the first ever online shopping mall type programs. Basically, the objective was to generate income by inviting people to your special global shopping mall website where you would earn a 5%-35% commission on their purchases. Income could also be generated by referring others to the program too. The company guaranteed the business owners profit, and 5 different entry levels were available.
I built the 1-stage direct-mail package around the income guarantee, and the ease at which profits could be generated. Similar to previous projects, I crafted a 2 color 8 page brochure, an 8 page Q&A booklet, plus an intro letter & additional pieces confirming projected incomes relating to the different packages available.
The promo package included an order form, which the customer returned to the company together with a check/draft or credit card details. The option to visit the online order page was also featured for credit card & bank transfer orders.
Brochure Headline: Read How YOU Can Earn up to $250,000 PER YEAR GUARANTEED! Working Just a Few Hours a Week, From The Comfort of Your Own Home – with the WORLD’S most POWERFUL Automated Business System!
Brochure Sub-headline: With this unique Guaranteed Income Business Package, AGM offer you an immediate launch directly into the most LUCRATIVE and most PROFITABLE home-based business in the World. Your success is FULLY GUARANTEED!
Result: $1.4m in sales within 12 months.