Complete system (main site, optin pages, members back office).
Product: The Xtreme Postcard Profits System.
Start up costs: $249 one-time.
Objective: To generate opt-ins & member sign-ups.

Angle: A great simple program based mainly around offline marketing using postcards, press ads & flyers. The program was basically dead on its feet (with 10 members) when the program owner contacted me in October 2009. Only problem was, he needed a complete system building but was basically broke.

To cut a potentially very long story short… we built the complete system, then went into partnership with the owner. He ultimately turned out to be less then useless, so after kicking him into touch I took the program over and never looked back. Last I heard the guy was stacking shelves at Piggly Wiggly. Each to their own as they say. Update: As of September 2011 the program is now under new ownership.

The complete system we built included opt-in pages (brandable), a main website (brandable), a member back office, a corporate back office, a dedicated support system, 20 +postcards & flyers, a sizzle call, a seperate lead capture page system, a built-in autoresponder message system, plus live weekly member calls.

We also added a webinar system that broadcasts the XPPS webinar movie automatically, 6 times a day, 7 days a week – together with an interactive webinar page.

Result: Not for disclosure.